Development Theories

Erik Erikson elaborated Freud's genital stage  in adolescence, and added three stages of adulthood (William, 2011). The eight stages according to Mcleod are: Trust Versus Mistrust (birth – 1 year), Autonomy vs. Shame and Doubt (2 – 3 years), Initiative vs. Guilt (3 – 5 years), Industry (competence) vs. Inferiority (6 – 12 years), Identity vs. Role Confusion (13 – 18 years), Intimacy vs. Isolation (young adulthood), Generativity vs. Stagnation (middle adulthood) and Ego Integrity vs. Despair (old age). I am going to discuss the first two.At infancy, children learn to trust or/and mistrust people and environment. I still have family members I am uncomfortable being around because they use to tickle me as a child. Now there is always a sense of mistrust when I am around them. As toddlers, (18 months-3 years) take pride in self and learn to face fears or self-doubt. This is the stage where we gain sphincter control and begin potty training. If our car egivers are overly critical or impatient, or if they demean our efforts, we develop feelings of shame and doubt.After my mum showed me a few times how to go potty, I would tell her I did not want her in the toilet and I could do it myself. This gave me a sense of autonomy and self-esteem. For Erikson, psychosocial development involves certain crises which the individual must face at each stage. Reference McLeod, S. A. (2008). Erik Erikson: Psychosocial Stages. Retrieved from  http://www. simplypsychology. org/Erik-Erikson. html#sthash. dBmFr2FJ. dpbs Crain, William (2011). Theories of Development: Concepts and Applications (6th ed. ).

Piaget’s Theories Essay

The summary of Piaget’s theories includes stages of learning through cognitive development. The cognitive perspective was revolutionized by Jean Piaget, a Swiss psychologist. Piaget proposed â€Å"that all people pass in a fixed sequence through a series of universal stages of cognitive development†. (Feldman, 2008, p. 20) Piaget’s theory outlined four stages of development. Piaget’s Four Stages of Learning The four stages of learning are sensorimotor, birth to 2 years old, preoperational, ages 2 to 4, concrete operations, ages 7 to 11, and formal operations, ages 11 to 15. Campbell, 1976, p. 1) Piaget’s four stage learning model demonstrates how the mind processes new information encountered at different ages. The child does not move from one stage to the next until it has reached physical maturation and has experienced relevant situations. (Feldman, 2008, p. 151) In the sensorimotor stage the infant learns through interaction with the environment, which could include mouthing and touching items to build an understanding of oneself at this stage of cognitive development. The infant is unable to speak therefore learns through assimilation. (Campbell, 1976, p. 1) Catherine P. Cook-Cottone used Piaget’s Theory of Cognitive Development to analyze student counseling sessions. In her article â€Å"Using Piaget’s Theory of Cognitive Development to Understand the Construction of Healing Narratives† she identifies the stages of learning of students in sessions. Students in the sensorimotor stage â€Å"may enter the counseling situation with a very limited ability to conceptualize and describe their presenting problems†. Cook-Cottone, Fall 2004, Volume 7, p. 182) In the pre-operational stage conceptualizing abstractly is not possible. There needs to be concrete physical situations for the child to understand there is a difference. The child needs to see objects in simple ways with important features setting it apart from other objects. (Feldman, 2008, p. 151) In â€Å"Using Piaget’s Theory of Cognitive Development to Understand the Construction of Healing Narratives† there is a sequence of learning for the students in therapy who work through resolving their problems. Cook-Cottone, Fall 2004, Volume 7) In pre-operational stage students are able to label the areas of concerns. â€Å"As students gain therapueutic experience with concepts or issues, they begin to develop increasingly organized schemata for the problem-related experences†. (Cook-Cottone, Fall 2004, Volume 7, p. 182) Concrete operations stage the child begins to think abstractly and is able to conceptualize. (Feldman, 2008, p. 151) The child creates logical explanations for the physical experience it is relating to or sees. Catherine P.  Cook-Cotton states â€Å"Once labels are consistently used in the counseling situation, students narratives become increasing more focused on making many connections among experiences. (Cook-Cottone, Fall 2004, Volume 7, p. 183) The fourth and final learning stage is formal operations. This stage is the final learning phase for an individual. There is no longer a need for concrete objects to reason, and hypothesis begins. (Campbell, 1976) In â€Å"Using Piaget’s Theory of Cognitive Development to Understand the Construction of Healing Narratives† the students â€Å".. ave achieved a formal integration of the problem-specific content, they begin to make a sophisticated associations among more abstract ideas in addtion to being able to make associations amoung concrete experiences†. (Cook-Cottone, Fall 2004, Volume 7, p. 183) Piaget’s Theory vs. B. F. Skinner Operant Theory With â€Å"operant conditioning, formulated and championed by psychologist B. F. Skinner, individuals learn to act deliberately on their environments in order to bring about desired consequences†. (Feldman, 2008, p. 19) Cognitive Development operates on the individual assessing, learning and developing through inner self and their experience with the environment. With operant conditioning the individual learns by reinforcing a behavior through a series of rewards or consequences to avoid the behavior. In other words, positive or negative consequences determine the learning, and ultimate behavioral outcome. Conclusion Piaget’s theory of cognitive development revolutionized the way learning was observed. The focus turned to how an individual learns from within instead of observing the environment and what the individual learns from their surroundings.

Caribbean Culture

Caribbean culture is identifiably linked to the approaches to survival taken by her peoples. Discuss this statement critically. Essay 2: The intellectual contribution of the Caribbean. Education has forever been a priority for the Caribbean region. From the mass of the Caribbean population have come some of the world’s best minds, creative intellect and imagination. The common heritage of a history rooted in exploitation and the struggle for freedom and independence have formed the foundation of an extraordinary commitment to education on the part of Caribbean societies over the years. While some may argue that the quality of education in the region is on the decline there is no doubt that Caribbean societies continue to maintain education as one of their highest priorities. Discuss this statement critically. Essay 3: ? Caribbean Integration It will be recalled that the Caribbean islands were among the first areas to be impacted by early globalization, in the form of European maritime expansion. The initial result was the extermination of the majority of the indigenous population. There followed mercantilism, slavery and the plantation system, and centuries of rivalry and wars among the major colonial powers. This left a legacy of political and linguistic fragmentation that constitutes the main obstacle to regional integration. Discuss this statement critically. Caribbean Culture Caribbean culture is identifiably linked to the approaches to survival taken by her peoples. Discuss this statement critically. Essay 2: The intellectual contribution of the Caribbean. Education has forever been a priority for the Caribbean region. From the mass of the Caribbean population have come some of the world’s best minds, creative intellect and imagination. The common heritage of a history rooted in exploitation and the struggle for freedom and independence have formed the foundation of an extraordinary commitment to education on the part of Caribbean societies over the years. While some may argue that the quality of education in the region is on the decline there is no doubt that Caribbean societies continue to maintain education as one of their highest priorities. Discuss this statement critically. Essay 3: ? Caribbean Integration It will be recalled that the Caribbean islands were among the first areas to be impacted by early globalization, in the form of European maritime expansion. The initial result was the extermination of the majority of the indigenous population. There followed mercantilism, slavery and the plantation system, and centuries of rivalry and wars among the major colonial powers. This left a legacy of political and linguistic fragmentation that constitutes the main obstacle to regional integration. Discuss this statement critically.

Sar and UTI and Serodiagnosis Assignment Example | Topics and Well Written Essays - 500 words

Sar and UTI and Serodiagnosis - Assignment Example SARS is prevented by maintain a high personal hygiene such washing hands before handling any food item or eating. Hands should be washed after touching public equipment such as elevators and handrails by way of running water. An environment with good ventilation, proper pest infestation prevention, and healthy lifestyle can be used to prevent SARS. The disease is cured through administration of antibiotics for treating pneumonia. A patient gets antiviral medications and steroids to lessen lung swelling. Blood semen is administered to a patient recovering from the disease (Chp.gov.hk, 2015). The outbreak of SARS in 2003 saw researchers and scientists in Center for Disease Control and Prevention (CDC) work with WHOM. There were no deaths following the outbreak, but eight citizens had laboratory evidence of SARS-CoV infection after traveling to the parts of the world that where the disease had spread. CDC opened Emergency Operations Center to offer relentless coordination and response. Eight hundred medical staff and additional medical officers, epidemiologists and specialists serviced the center to conduct on-site investigations around the globe. Health alert notices were given to travelers in the event they were exposed to SARS (CDC, 2015). UTIs may be acquired in the hospital, community and exposure to neurological conditions (Phagetherapycenter.com, 2015). Community-acquired UTIs account for 70% of overall infections and is linked to Escherichia coli from the bowels of the patients. Hospital acquired UTIs are attributed to predisposition to instrument such as surgical urinary catheter. The instruments host Escherichia coli, Pseudomonas, and Staphylococci bacteria and spread them to the patient. Hospital acquired UTIs manifest antibiotic resistance at times due to exposure to multiple organisms. In addition, neurological conditions such multiple sclerosis, spinal cord injury, and spina bifida lead to UTIs. Primary

Global Warming Speech or Presentation Example | Topics and Well Written Essays - 2500 words

Global Warming - Speech or Presentation Example Our Earth is a finely balanced miracle of nature. Changes in one area create a ripple effect which touches each of us. Glacier thaws increase sea levels. Warming directly impacts weather patterns which affects every facet of nature: plant growth, species survival, and water resources to name a few. I would rather say there are many here who would still think global warming will not affect them much. Take a moment and consider what it would be like to walk outside and not hear a songbird singing or on a larger scale think about turning on your tap to get a drink of water and there is none or going to the grocery store only to find shortages of staples because of drought. Today I want to speak with you about Global Warming by first explaining briefly what it is, how it is measured and what affect it has upon our world. We'll briefly discuss how the earth's temperature and other weather conditions have been negatively impacted by the effects of global warming. And at last, I will explain simple steps we can all take to reduce the effects of Global Warming. In order to understand the magnitude of the problems associated with Global Warming, we first need to understand exactly what it is. According to the Environment Protection Agency (EPA) Global Warming is "an average increase in the temperature of the atmosphere near the Earth's surface and in the troposphere, which can contribute to changes in global climate patterns" (EPA, 2007, 1). Warming of the earth occurs naturally through reflection back to earth from the sun's rays by natural greenhouse gases in the atmosphere. Without these gases the surface of the earth would not be able to sustain life as we know it now. The most recognizable greenhouse gas is Carbon Dioxide (CO2) which often is associated merely with car emissions. This however is not entirely true. CO2 is a naturally occurring greenhouse gas. The problem lies when we introduce manmade greenhouse gases into the atmosphere disrupting the natural balance and quantity of these gases. I don't want this to become a science lecture so we will not go into further detail about the types of gases. Rather, we need to examine the causes and quantities of these increased levels and the impact they have on our planet. During the 20th century we have made remarkable technological advances which have improved our way of living. However, these advances have not come without a price. Since 1900 the surface temperature of Earth has risen by approximately 1.4 degrees Fahrenheit. Additionally, since we have been recording weather data it has been documented that the warmest global temperature averages are increasing. The hottest averages have occurred within the last 15 years. The highest temperatures averages recorded occurred in 1998 and 2005, respectively. Further, the United States while only accounting for five percent of the world population is responsible for production of 25% of the manmade greenhouse gas emissions (EPA, 2007, 1). The impact of global warming is already being felt worldwide. Glaciers melt, reduction of the permafrost in the artic and Antarctica regions have already been documented. This melt has resulted in rising sea levels. Additionally, because of these climatic changes brought on by global warming we are experiencing a redistribution of wildlife including plants and animals. As we all have noted there has been a

Fresh Tec Case Study Example | Topics and Well Written Essays - 1500 words

Fresh Tec - Case Study Example First, there was the naturally occurring aging and decaying process of fruits and vegetables, known as senescence. Senescence involved transpiration and respiration, processes that went on in the fresh produce even after being detached from the mother-plant. Secondly, the kind of packaging used for delivery and storage did nothing to extend the life of harvested produce or effectively alleviate senescence. Instead, the packaging necessitated quicker, and costlier, options of delivery from the farms to the consumers, and all the agents that fall in-between. Thirdly, the produce was prone to physical injury, temperature injury and disease. The physical injury was mostly caused by shipping produce in splintered or damaged crates and boxes, or the way the shipping was handled. Such injuries presented bacteria with entry points, resulting in diseases. Most modern packinghouses invested in the use of washing and spraying fungicides before shipping to reduce chances of disease, but had no g reat impact on how long the produce could stay after harvesting. Temperature injury was caused by extreme temperatures both during storage and shipping, soon rendering produce unsuitable for the market. Given all these external factors, FreshTec was not well positioned to be much more successful in the industry than other players, because they would all use the same processes and players involved. FreshTec saw a single solution to all the factors degrading the quality of produce in all its processes and stages before finally reaching the consumer; packaging. The right type of packaging could increase the life of produce. The retailers and warehouse operators would be able to keep more stocks for longer without having to throw them away as waste when they went bad (USDA, 2010). The farmers, marketers, brokers and distributors would choose cheaper delivery and shipping methods that, although take longer, keep produce fresh, retain moisture contents and keep produce tasting sweet. This aspect would also enable consumers to have off-season produce that has been stored from the last harvest, because the packaging and storage enables them to last longer. SmartPac, developed by FreshTec, offered customized modified atmosphere packaging (MAP) for any variety of produce. This enabled them to climb an edge above all previous technique. The packaging exchanged heat from the box, allowing sealed contents to be cooled while using a naturally oxidizing sanitation system to sterilize and clean produce during transit. In this way, FreshTec could ensure produce reached the consumer while still fresh, undamaged and naturally sweet. This also eliminates the need of having to harvest farm products before they are optimally ripe. Fresh produce had to be harvested just before ripening in order to allow for senescence during transportation to distant destinations, tempering with natural taste. Question Two FreshTec may use several options to approach the issue of industry adoption o f their new packaging. The first would be to justify the cost of the new packaging, which averaged at an extra $1 to $1.5 in comparison to standard packaging. All this was in view that the new packaging was being launched into a tradition-bound and conservative industry. However, if the produce could still be delivered cheaply for longer periods and reach new markets that were previously inaccessible while still fresh, the pricing burden can easily be shared between the retailers and consumers. With the United States

Work place emotions and attitudes Essay Example | Topics and Well Written Essays - 2500 words

Work place emotions and attitudes - Essay Example Emotions are an attempt to express outwardly, to express what we believe. How a person feel is a reflection of how he thinks. Negative thoughts produce negative emotions and positive thoughts produce positive emotions. Laws exist about emotions just like there are laws about physics. Every emotion is a result of some thought that preceded that emotion. If a person has a healthy body then how he thinks causes how he feels. How he feels affects how he behaves. And, how he behaves produces results (Pennington and Haslam, N.D.). Attitudes are inclination or propensities, or tendencies, to react in a favorable or unfavorable way toward an object or any situation. Attitudes reflect a person’s likes and dislikes toward other persons, objects, events, and activities in their environment. Attitudes can have a significant effect on the behavior of a person at work. In the world of work we are concerned with attitudes toward supervision, pay, benefits, promotion or anything that might trigger positive or negative reactions. Employee satisfaction and attitudes represent one of the key areas of measuring organizational effectiveness. Attitudes toward supervision, pay, benefits, promotion, or anything that might trigger positive or negative reactions. Employee satisfaction and attitudes represent one of the key areas for measuring organizational effectiveness. Because of the importance of the links of task, contextual, and ethical performance with important measures of organizational effectiveness, one of the key goals of managers should be to create linkages between employee performance and their satisfaction. However, it is not always easy to change a person’s attitudes about their work. The reason is that, attitudes toward work may be only one important aspect of the person’s structure of attitudes. They might be linked strongly to other important ones, making them deeply embedded, and thereby limiting how much managers can succeed in altering the way

Plato and aristotle Essay Example | Topics and Well Written Essays - 500 words

Plato and aristotle - Essay Example If one tries to duplicate something, one moves away from perceiving the ideal form. Hence, writing, according to Plato implies attempting to duplicate the memory because one has to rely on the outside source and this drifts one away from the truth. He states that wisdom comes from the inner self and when one tries to put it in writing, memory plays a role and hence it is not the truth. The authors have not experienced all they write about. This claim of Plato is also clearly visible in The Story of an Hour by Kate Chopin. Chopin wrote a lot of fiction and she interacted with different cultures. Although she tried to represent life as it is actually lived, ultimately it sprang from her memory and in the words of Plato, this drifts one away from the truth. Chopin lost her husband at a very young age and hence it would appear that she lives in the hope that one day she too would encounter something like Mrs. Mallard did. Perhaps it is her innermost feelings that are expressed through this story and hence Plato’s claim that authors try to duplicate the memory is justified. Chopin has not experienced something like this so can she with authority describe the feelings. Fiction is a fragment of the mind and hence not an experience which an author can write about with authority. Based on your own experience of literature or other arts, how would you understand the meaning of katharis? When you experience art or literature, do you feel purged of emotions, or do you feel emotions in a purified way, or do you see or understand them more clearly? More generally, do you think the emotional experiences literature or art create are beneficial? Or do you think (perhaps like Plato) that they are not beneficial, perhaps even harmful? The emotions that come up with the experience of art and literature are momentary. Katharsis implies purging of emotions never to return. Once the mind and soul is cleared of such thoughts, once the emotions have been

Resident Evil Afterlife. A critique of a movie Review

Resident Evil Afterlife. A critique of a - Movie Review Example This is the fourth movie in the whole series and it is based on Capcom’s video game by the same name. The movie is a third dimensional movie and it is also the first 3D movie in the series. Alice is a star in the game but it is hard to say the same for the movie. The initial 3D scenes have been repetitive and are hardly impressive, a weak beginning was not well received by the audience and as a result of which the movie failed to live up to the expectations of the fans. The paper will expansively present the other important aspects of the movie. The materials used in the movie are quite unique and one of its kind, the movie is a 3D movie and it involves animation and special effects. The effects however have not been presented as the fans expected it to be. The artist is trying to present a world in which Zombies grow by leaps and bounds, a virus is affecting the human race and annihilation has been portrayed in the movie. A. Visual Arts 1. The movie bears no resemblance to re ality; it is purely a fictitious flick. It is based on human beings turning into Zombies because of a virus and it has nothing to do with reality. 2. The artists is portraying the future in the movie, a virus which would affect our human race might end up making us all Zombies as shown in the movie. It represents the future. 3. The work of the artists is without a doubt good but the movie is purely a fictitious movie and bears no resemblance to reality so the work can never be believed. B. Artistic Concept 1. Being a 3D movie the visual artists have done a good job, Alice stood out for her performance; she is much more adored by the fans in the game than in the movie. Nevertheless her performance was a tour de force, she loses her supernatural powers when she is injected in the movie, she becomes human again but she single handedly carries the movie, the movie would have done very badly had it not been for her. Other characters were merely present in the movie but had no effect what soever. The performance of the characters is fine but being a fictitious movie it is hard to believe the scenes in the movie, it is fair to say that the movie is entirely fictitious. 2. Viewer interaction fails in this movie and as an inevitable result of which the movie also fails, the movie does not present enough opportunities to the viewers to interact and get involved in the movie. 3. The work does not appeal to the emotions because it is fictitious, it would have appealed to the emotions of the audience had it had any resemblance to the reality, on top of that it is not a job well done. C. Use of Lighting in Creative Designs 1. The use of lighting has been good in the movie; the character of Alice has been presented very vividly in the movie. The presentation has been certainly special because the movie is a 3D movie, being a third dimensional movie it had nothing stunning in it, several other 3D movies are way better than this movie. The opening scene in which Alice and her e ntourage enter into Umbrella’s headquarters is good, it resembles the opening scene of the game and this made the fans happy and they also started expecting a lot out of the movie but their expectations were never fulfilled as the movie progressed. This is another problem, a movie which begins with an amazing scene must follow it up because the expectations rise up but this movie failed to live up to the expectations of the fans. 2. There was nothing unusual about the utilization of light, it would have been unusual had it been the first 3D movie but it was not hence it was not unusual in any way. 3. Colors have been used very vividly in the movie, almost all the 3D movies present the use of colors vividly, and it is fair to say

Project Mercury and Its Legacy Essay Example for Free

Project Mercury and Its Legacy Essay In the twentieth century, the United States and the Soviet Union engaged in a competition called the Space Race. This was a race to who would be the first country to send a rocket and a human being up into space. Although the Soviet Union was the first to send both a rocket and a human up into space, the United States successfully carried out a space mission called Project Mercury. Project Mercury was carried out in 1959 and came to a conclusion in 1963. It was the first human spaceflight program that was undertaken by the United States National Aeronautics and Space Administration (NASA). From when it was first introduced, to when the space mission was carried out, and when it had succumbed to its end, Project Mercury became an important mission which left one of the greatest legacies in United States history. In the initiation of Project Mercury, the government began a search for seven great Americans who would become United Statess first astronauts. To be considered for the position, the Americans had to meet some requirements, which were as follows: needed to be test pilots, needed to be no taller than 511, needed to weigh no more than 180 pounds, needed to be under the age of forty, needed to have a Bachelors degree or equivalent, have 1,500 hours of flying time, and have qualifications for flying jets. In addition to the requirements, the pilots had to go through rigorous testing and training that would assure that they were capable handling problems the spacecraft and the flight may pose on them. Out of the handful of pilots who met these requirements, only seven were chosen to become Americas first astronauts who were Alan Shepard, Gus Grissom, John Glenn, Scott Carpenter, Wally Schirra, Gordon Cooper, and Deke Slayton. Since these flights were going to be manned, NASA contracted Max Faget as the primary designer, along with a team of engineers to build the Mercury Spacecraft. Its design was a cone-shaped one-man capsule with a cylinder mounted on top. Two meters (6 ft, 10 in) long, 1.9 meters (6 ft, 2 1/2 in) in diameter, a 5.8 meter (19 ft, 2 in) escape tower was fastened to the cylinder of the capsule. The blunt end was covered with an ablative heat shield to protect it against the 3000 degree heat of entry into the atmosphere (Mercury Spacecraft). This design would be the first capsule that would go up into space. Project Mercury was finally undertaken after all of the seven American Astronauts were physically and mentally prepared, the spacecraft was built, and the rockets were safe to launch. Before America could send the first human up into space, they needed to make sure that the rocket was not going to blow up as it had done in launch tests. Engineers and scientists were working hard to accomplish this, but trial after trial, the rockets were always blowing up. Finally, NASA was able to perfect the rocket, and on May 5, 1961, Alan Shepard was the first American to be launched into space on the spacecraft called Freedom 7. This event was one of the greatest moments for America which anticipated further launches into space to explore what is beyond Earths atmosphere. The second flight was manned by Gus Grissom who was launched into space on the spacecraft called Liberty Bell on July 21, 1961. He successfully was able to complete a suborbital flight, but as he landed, his spacecraft hatch blew open and NASA was not able to recover the spacecraft. The first American to orbit the Earth was the third flight using the Friendship 7 spacecraft that was manned by John Glenn on February 20, 1962. He was only able to orbit the Earth three times due to concerns about the spacecrafts heat shield. Then, on May 15, 1963, Gordon Cooper became the first American to be in space for over a day and successfully orbited the Earth twenty-two times using the Faith 7 spacecraft. He was also the last American astronaut to be launched into space alone. Ultimately, Project Mercury came to its end creating one of the greatest legacies of United States history. The overall cost for Project Mercury added up to $1.6 billion in inflation-adjusted dollars (Program Cost). There are numerous legacies that Project Mercury left to Americans. One of those legacies is the will of America to continue the space programs after President John F. Kennedy said that this nation should commit itself to achieving the goal, before the decade is out, of landing a man on the moon and returning him safely to the earth (President Kennedys Challenge). Also, Project Mercurys greatest legacy is that it was United States first successful human spaceflight program. Project Mercury also influenced author Tom Wolfe who wrote the book The Right Stuff, which was later developed into a movie directed by Philip Kaufman. In conclusion, from the inception and up to the end of the space program, Project Mercury was a prominent accomplishment for the United States, leaving one of the greatest legacies for America. It changed the game of how America would accomplish its goals of becoming the first country to send an astronaut to the moon. At the end, the seven American astronauts who were chosen to be part of the space program will always be part of United States history and Project Mercury will continue to be the reason for where we are today pertaining to Americas advanced space program.

Healthy Food Options for College Students

Healthy Food Options for College Students Priya Gunasekaran Purpose Statement/ Research questions The purpose of this study is to investigate the effect of college students living arrangements (independent variable) of food consumption (dependent variable), based on a college campus (the research site). Fruits and vegetables vs processed foods (control variable) focuses on modifying college students dietary intake and preferences in dining halls. The independent variable(s) living arrangements was defined as college students living in residential halls, living in a rented apartment (off campus), and living with their family. (El Ansari et al., 2012; Laska et al., 2010; Ridell et al., 2011). The dependent variable(s) will be food consumption defined as measuring the amount of foods consume through meals. (El Ansari et al., 2012). The control and intervening variable(s), fruits and vegetables (identify the control and intervening variables) will be defined as the daily average intake serving of fruits and vegetables consumed. Boek et al., 2012; El Ansari et al., 2012; Graham et al. , 2013; ODonnell et al., 2014; Yeh et al., 2010 ). This study will contribute to enhancing healthier food options for college students as well as to meet their nutritional needs. Also, a food frequency survey will be utilized to access how often do college students consume healthier options vs processed food based on their living arrangements. Research Questions Does living arrangement impact college students food consumption on healthier foods vs processed foods at campus dining halls? Null Hypothesis: There is no difference between choosing processed foods or healthier foods in college students food consumption based on living arrangement. Alternative Hypothesis: There is a difference between choosing processed foods or healthier foods in college students food consumption based on living arrangement. Hypothesis: College students with better food consumption are likely to consume more fruits and vegetables than processed foods that are unhealthy. Descriptive Questions 1. How does living arrangement affect college student food choices? 2. What are the factors that influence food consumption on college students? 3. How do college students rate on fruits and vegetable consumption vs processed foods based on their living arrangements? Inferential Question 1. How does food consumption depend on living arrangements on college students? 2. Does the consumption of fruits and vegetables help college student make smart, healthy food choices than choosing processed foods? References Boek, S., Bianco-Simeral, S., Chan, K., Goto, K. (2012). Gender and Race are Significant  Determinants of Students Food Choices on a College Campus. Journal of Nutrition  Education and Behavior, 44372-378. Retrieved from:  https://www.ncbi.nlm.nih.gov/pubmed/22607739 Boucher, D., Gagne, C., Cote, F. (2015). Effect of an intervention mapping approach to  promote the consumption of fruits and vegetables among young adults in junior college:  A quasi-experimental study. Psychology Health, (11), 1306. Retrieved from:  https://www.ncbi.nlm.nih.gov/pubmed/25970738 El Ansari, W., Stock, C., Mikolajczyk Rafael, T. (2012). Relationships between food  consumption and living arrangements among university students in four European  countries A cross-sectional study. Nutrition Journal, Vol 11, Iss 1, P 28 (2012), (1), 28.  Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3420253/ Fernandes, A. C., de Oliveira, R. C., Rodrigues, V. M., Fiates, G. R., da Costa Proenà §a, R. P.  (2015). Perceptions of university students regarding calories, food healthiness, and the  importance of calorie information in menu labelling. Appetite. Retrieved from:  https://www.ncbi.nlm.nih.gov/pubmed/25865662 Graham, D. J., Pelletier, J. E., Neumark-Sztainer, D., Lust, K., Laska, M. N. (2013). Research:  Perceived Social-Ecological Factors Associated with Fruit and Vegetable Purchasing,  Preparation, and Consumption among Young Adults. Journal of The Academy of  Nutrition and Dietetics, 1131366-1374. Retrieved from:  https://www.ncbi.nlm.nih.gov/pubmed/23958116 Laska, M. N., Larson, N. I., Neumark-Sztainer, D., Story, M. (2010). Dietary patterns and  home food availability during emerging adulthood: do they differ by living situation? Public Health Nutrition, 13 (2), 222-228. Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2931267/   ODonnell, S., Greene, G. W., Blissmer, B. (2014). The Effect of Goal Setting on Fruit and  Vegetable Consumption and Physical Activity Level in a Web-Based Intervention.  Journal of Nutrition Education Behavior, 46 (6), 570-575. Retrieved from:  https://www.ncbi.nlm.nih.gov/pubmed/24857600   Riddell, L. J., Ang, B., Keast, R. S., Hunter, W. (2011). Research report: Impact of living  arrangements and nationality on food habits and nutrient intakes in young adults.  Appetite, 56726-731. Retrieved from: https://www.ncbi.nlm.nih.gov/pubmed/21349307   Yeh, M., Matsumori, B., Obenchain, J., Viladrich, A., Das, D., Navder, K. (2010). Validity of  a Competing Food Choice Construct regarding Fruit and Vegetable Consumption among  Urban College Freshmen. Journal of Nutrition Education and Behavior, 42 (5), 321-327.  Retrieved from: https://www.ncbi.nlm.nih.gov/pubmed/20655281  

Why Early Twentieth Century Women Made their Splash in Arizona Politics :: Essays Papers

Why Early Twentieth Century Women Made their Splash in Arizona Politics Since the beginning of Arizona history, women were confined to the traditional roles of housekeeping and child rearing due to the conditions of life on the frontier. At this time, Arizona was a land of chaos and therefore lacked a civilized community. In effect, women’s most important responsibility remained within her home to create a comforting and refined atmosphere which would ultimately raise the standard of living in Arizona (Fischer 47). These ideas continued to emerge in the twentieth century and left women with few choices and opportunities. However, two women, Josephine Hughes and Isabella Greenway, were able to free themselves from the constraints of society and undertake influential roles in the political realm because of the extraordinary but favorable circumstances in their lives. Both women were wealthy, courageous, persistent, or associated with powerful and influential men. Josephine Hughes amazingly rose above societal norms and played an active role in political movements because of her privileged financial status. Because she was a woman of means, her home had all of the modern conveniences of the time. For instance, her home was the first in the Tucson area to be illuminated with candlesticks while her neighbors used a burning rag in a saucer of grease as a means for lighting. Most importantly, the Hughes’ were the first to obtain a cistern which was considered a luxury because they no longer had to buy their drinking water from peddlers who sold it a very high price (Boehringer 99). These conveniences eliminated the monotonous, time-consuming activities necessary for a woman to sustain a household. Therefore, she had more time and energy to dedicate herself to various causes such as the suffrage and temperance movements. However, Josephine Hughes was able to surpass the restraints imposed by tradition because she possessed a quality that simply could not be bought: courage. She manifested such inner strength especially in situations when the odds were against her. In 1892, she made the treacherous journey from Pennsylvania to the West with her infant daughter. At this time, the Apaches conducted a series of violent raids that left many white settlers in the area dead. Because of the obvious danger, Josephine carried her baby in one arm and a loaded rifle in the other (98).

Women In The 17th, 18th, and 19th Centuries :: Expository Essays Research Papers

Women In The 17th, 18th, and 19th Centuries In the 17th century rich women would normally be taught at home by a tutor, they were taught subjects like Latin, French, Needlework, and how to converse, and they were also taught how to look pretty and to play instruments like the piano. When they were older there parents would decide who they were going to marry and the family of the women would pay a dowry to the parents of the husband. They only got married to get more popular and look more important, if the wives husband thought the wives got annoying the husband would put a scolds bridle on her head. If the husband wanted to get divorced the husband could just take the wife to market. A rich women wouldn't normally get a job, they would just stay at home and look after the family and tell the servants what to do. Poor women did not go to school or have an education, they just looked after their home, and span cotton or worked in fields. Poor women had to look after there children and prepare meals, work in the fields and produce cotton, they didn't get paid much and had to work hard. Women In The 19th Century In the 19th century rich women were educated at home by tutors and learned pretty much the same as in the 17th century, learn to play the piano, speak French, entertain quests, look attractive, and entertain guests. After 1870 it was made compulsory for all women to have an education, Girls didn't learn the same subjects as boys, they learnt subjects like laundry, cookery, needlework and housewifery skills. Rich women did work, but ran their home bossing their servants around, after 1870 some women became teachers and after the typewriter was invented some became secretaries or clerks. At this time all women had to retire when they were married. A rich women's servants did all a her domestic tasks at home. So all she needed to do at home was look good and attractive and boss servants about. School wasn't made compulsory until 1870 until then poor people didn't go to school because they couldn't afford it. Poor women had to work as well as bringing up her children, they had to work in coal mines and factories for long hours earning little money, up until 1870 young children would be expected to work too.

Advertisement: Greek Statue and Perfume Essay -- Ads Advertise Statues

Advertisement: Greek Statue and Perfume While flipping through the pages of a fashion magazine, my fingers stop abruptly as my eyes catch an image of a nude man holding a clothed woman. The man has a muscular body and is effortlessly supporting the woman who's body is arched backwards, her arms hang in a swan-like manner. On the ground by her left foot lays a paint palette and her right hand is grasping a paint brush. The room that they are in appears to be a studio with press board floors, brick walls, and old unfinished wooden workbenches draped in cloth. The woman is painting a canvas with the image of the nude man. The foreground consists of the artist and the model, the painting and the easel, a stool, and a table with art supplies spread out on top. In the background, to the right of the canvas, stands a life-size statue of a woman facing the wall. The statue is a generic image of Greek statues from around 400 - 200 BC. In the right bottom corner of the page, a bottle of golden perfume called Tabu is superimposed on the page. The caption written in cursive reads, "Blame it on Tabu". There are many instances in which older art works are used in contemporary situations. There is everything from cartoon characters performing in the Colosseum to government buildings modeled after the Greek Parthenon. Images from centuries ago such as those from European cave art, ancient Egypt, ancient Greece and Rome, and from medieval Europe can be seen in magazines and newspapers, television and films, architecture of buildings, etc. These images use the concepts people already have of past artworks to create a specific tone, convey messages, or sell products. The magazine ad for Tabu uses a Greek styled statue to enhance the tone of ... ...indow streaming natural light seems to be the only source of light in the room. It falls directly on the action, the man holding the woman. Their shadows then form flawlessly across the canvas and their profiles are in perfect shape. The statue, which is behind the canvas, is in complete shadows, again signifying the conservative part of the image that hides in the shadows. Why is this picture used to sell perfume? The action in the picture is meant to be something that we all desire. To get the perfume would mean that our wildest fantasies could come true. However, the Greek statue is needed to remind us that this in not always good. The beauty, passion, and classicism are all features of the overall image that are brought on by the clothes and lack of clothes, the idealness of the model's body, and the classic aura of the statue, all aspects of ancient Greece.

A Good Friendship

The Bible: Ecclesiastes notes that â€Å"two are better than one; because they have a good reward for their labor. For if they fall, the one will lift up his fellow: but woe unto him that is alone when he falleth; for he hath not another to help him up. † A good friendship is one of the most important relationships we will have in our lives. What is a friend anyways? It’s one who comforts you and has a lot in common with you. Sure, we have family, but it is often a friend we go to when we need comfort and advice. Being a true friend requires certain important characteristics. A friend needs to be dependable, supportive, and giving. First, dependability is part of being a good friend. A good friend is dependable and you can trust them. She makes you feel safe and secure. Your friend will not share your secrets with others. She sticks with you in good times and in bad. When you ask for advice, a good friend points you toward the right direction. Privately, she points out your mistakes and also helps you overcome them. A good friend always tells you the truth, even if it’s something you don’t want to hear. Secondly, not only do good friends have to be dependable, they also have to be supportive. A good friend is supportive of you reaching your goals. She doesn’t try to change who you are or drag you into situations that make you feel uncomfortable. A good friend doesn’t wait for you to call; she makes an effort to keep in touch with you, even if it is through a quick phone call or an email. When you need to talk, a good friend is always there. In a time of crisis she is the first person to come to your aid. Also, she doesn’t allow you to indulge in any addictions or illicit activities. She understands that you have family, other friends and colleagues who are part of your life too, and she doesn’t cling to you always. A good friend respects your privacy. Whether you have good news to share or grievances, she gives you her full attention. Another very important attribute of being a good friend is giving. A good friend gives more than what is asked of her. When she sees a need, she responds before the other has a chance to ask for help. She doesn’t expect anything in return. A good true friend shares her time if you need help with a project or a goal, she is there. She shares her knowledge on how to successfully complete the project, or she may even offer a few words of wisdom. When you’re between a rock and a hard spot, she gives you her assistance. It might be to loan you money. Also, she shares her possessions, such as a simple screwdriver to finish the project. It might be more complicated such as the loan of a beautiful dress to go on that special date. Best of all she has a generous spirit. A good friend can be defined in many different ways. Some examples: In kindergarten, my idea of a good friend was the person who let me have the red crayon when all that was left was the ugly black one that no one wanted. In ninth grade, my idea of a good friend was the person who would go with me to a party thrown by a senior so that I wouldn’t be the only freshman there. The summer after graduation, my idea of a good friend was the person who helped me clean up bottles from a party and helped me sneak out of the house when I just couldn’t deal with my parents. She helped me pack up for college and just silently hugged me as I looked through misty eyes back at 18 years of memories I was going to leave behind. As I get older, friendship grows and means so much more. As of right now, my idea of a good friend is still the person who gives me the better of two choices and most of all, lets me know that I am always loved.

Belief in Allah

What is Belief in Allah and its effects The Islamic faith is based on belief in Allah. When a person believes that the heavens and the earth and the world around him have been created by Him, and it is He who is governing them and it is He who will one Day call all mankind to account, then this is the beginning of religious awareness. Quite obviously, it is necessary that people have a true conception of their Creator. For this, they must have knowledge of the rational grounds of His existence as well as knowledge about gaining His correct recognition (ma`rifat).In this article we shall dwell upon these twin issues. | We shall first take up the issue of the Almighty's existence. A logical starting point in this regard would be to analyze all human sources of knowledge. A little deliberation shows that, apart from Divine Guidance revealed to the Prophets, man has three sources of knowledge. We shall examine each one of them. a) Faculty of Intuition: Certain a priori information exists in every person's intuition: it pertains to the knowledge which is not learned through the senses but which is innate and inborn in an individual.This innate information consists of various concepts. For example the concept of contradiction is information present in our intuition. This concept, of course, is not a tangible thing. However, we apply this concept to a certain phenomenon and conclude that contradiction exists. b) Faculty of Sense Perception: Similarly, man receives knowledge through his five senses from the external environment. A person's senses are his receptors, which link him to the outside world. He sees, hears, touches, smells and tastes a thing and gets information about it.Moreover, this information gathered by the senses is transmitted to the later generations and such information becomes established history. c) Faculty of Reason: Now, the human faculty of reason collates the information that it receives through the senses with the innate information present i n human intuition. This internal analysis produces results, which, if proven correct, become facts and add to the treasure of human knowledge. One form of this analysis is called induction i. e. general laws are deduced by analyzing particular examples.Many conclusions reached in this regard are not tangible facts. In fact, these conclusions are supported by evidence that exists in the external world. Most scientific laws which have been discovered are of this nature. One does not see the force of gravity, yet undeniable proof exists of its existence. Similarly, it is a fact that the earth is rotating on its axis at a very high speed and also, at the same time, revolving round the sun. Obviously, these are things our senses do not register; yet this rotation and this revolution are irrefutable realities.The Oneness of Allah We sent no Messenger before you without revealing to him, â€Å"There is no god but Me, so worship Me (alone)†Ã‚  (Al-Anbiya  21:25). The Oneness of All ah, known as  tawhid,  is the first and paramount constituent of the Islamic concept, as it is the fundamental truth of the Islamic faith. It is also one of the chief characteristics of the Islamic concept because, among all the belief systems and philosophies currently prevailing among human beings, only the Islamic faith can be characterized as having a pure form of monotheism.This is why we have included â€Å"The Oneness of Allah† as one of the characteristics of the Islamic concept. The evidence of reason that Allah exists: all these created things, past, present and future, must have a Creator Who brought them into existence, because it is not possible for them to have created themselves or to have come into existence by accident. It is impossible for them to have come into existence by themselves because a thing cannot create itself; before it existed it was non-existent, so how could it be a creator?!And it is impossible for them to have come into existence by acc ident, because everything that happens must have a cause. Moreover, this creation is done in a wondrous and precise manner, and every created being is in harmony with the rest of creation, and there is a strong connection between cause and effect. All of this makes it impossible that this universe could have come into being accidentally, because what happens accidentally does not happen in a precise and perfect manner, so how could it remain so precisely balanced?If it is not possible for these things to have created themselves or to have come into existence by accident, then there must be One Who brought them into existence, namely Allah the Lord of the Worlds. Allah has mentioned this rational evidence and definitive proof in Surah At-Toor, where He says: â€Å"Were they created by nothing? Or were they themselves the creators? † (Glorious Qur'aan: Surah At-Toor, 52: v35) All the basic principles of Islam are fully dealt with in the Holy Quran, and so is the doctrine of fai th in God, where of the corner stone is belief in the unity of God. Tawhid is the most important Islamic belief. Belief in Allah What is Belief in Allah and its effects The Islamic faith is based on belief in Allah. When a person believes that the heavens and the earth and the world around him have been created by Him, and it is He who is governing them and it is He who will one Day call all mankind to account, then this is the beginning of religious awareness. Quite obviously, it is necessary that people have a true conception of their Creator. For this, they must have knowledge of the rational grounds of His existence as well as knowledge about gaining His correct recognition (ma`rifat).In this article we shall dwell upon these twin issues. | We shall first take up the issue of the Almighty's existence. A logical starting point in this regard would be to analyze all human sources of knowledge. A little deliberation shows that, apart from Divine Guidance revealed to the Prophets, man has three sources of knowledge. We shall examine each one of them. a) Faculty of Intuition: Certain a priori information exists in every person's intuition: it pertains to the knowledge which is not learned through the senses but which is innate and inborn in an individual.This innate information consists of various concepts. For example the concept of contradiction is information present in our intuition. This concept, of course, is not a tangible thing. However, we apply this concept to a certain phenomenon and conclude that contradiction exists. b) Faculty of Sense Perception: Similarly, man receives knowledge through his five senses from the external environment. A person's senses are his receptors, which link him to the outside world. He sees, hears, touches, smells and tastes a thing and gets information about it.Moreover, this information gathered by the senses is transmitted to the later generations and such information becomes established history. c) Faculty of Reason: Now, the human faculty of reason collates the information that it receives through the senses with the innate information present i n human intuition. This internal analysis produces results, which, if proven correct, become facts and add to the treasure of human knowledge. One form of this analysis is called induction i. e. general laws are deduced by analyzing particular examples.Many conclusions reached in this regard are not tangible facts. In fact, these conclusions are supported by evidence that exists in the external world. Most scientific laws which have been discovered are of this nature. One does not see the force of gravity, yet undeniable proof exists of its existence. Similarly, it is a fact that the earth is rotating on its axis at a very high speed and also, at the same time, revolving round the sun. Obviously, these are things our senses do not register; yet this rotation and this revolution are irrefutable realities.The Oneness of Allah We sent no Messenger before you without revealing to him, â€Å"There is no god but Me, so worship Me (alone)†Ã‚  (Al-Anbiya  21:25). The Oneness of All ah, known as  tawhid,  is the first and paramount constituent of the Islamic concept, as it is the fundamental truth of the Islamic faith. It is also one of the chief characteristics of the Islamic concept because, among all the belief systems and philosophies currently prevailing among human beings, only the Islamic faith can be characterized as having a pure form of monotheism.This is why we have included â€Å"The Oneness of Allah† as one of the characteristics of the Islamic concept. The evidence of reason that Allah exists: all these created things, past, present and future, must have a Creator Who brought them into existence, because it is not possible for them to have created themselves or to have come into existence by accident. It is impossible for them to have come into existence by themselves because a thing cannot create itself; before it existed it was non-existent, so how could it be a creator?!And it is impossible for them to have come into existence by acc ident, because everything that happens must have a cause. Moreover, this creation is done in a wondrous and precise manner, and every created being is in harmony with the rest of creation, and there is a strong connection between cause and effect. All of this makes it impossible that this universe could have come into being accidentally, because what happens accidentally does not happen in a precise and perfect manner, so how could it remain so precisely balanced?If it is not possible for these things to have created themselves or to have come into existence by accident, then there must be One Who brought them into existence, namely Allah the Lord of the Worlds. Allah has mentioned this rational evidence and definitive proof in Surah At-Toor, where He says: â€Å"Were they created by nothing? Or were they themselves the creators? † (Glorious Qur'aan: Surah At-Toor, 52: v35) All the basic principles of Islam are fully dealt with in the Holy Quran, and so is the doctrine of fai th in God, where of the corner stone is belief in the unity of God. Tawhid is the most important Islamic belief.

Sophocles shows a dramatic play

Recalling what had happened to Oedipus about finding out the he killed his own father and that he married his own mother and had children with her, Oedipus finally realized that the prophecy is true. Before, he ruled the city of Thebes, and because he wants to escape from the dirty life that he had been through, he poked out his eyes and went away. The question now is who deserves to get his protection, what city will be fortunate and will the prophecy prevail?Sophocles, shows a dramatic play for a tragic death of a hero and his mystical importance to the city of Athens. During the play, Oedipus who was now blind and frail had transformed to a beggar after he exiled himself from the city of Thebes. He was only with his daughter, Antigone, who guides his way. While they stand on the holy ground, Oedipus remembered the prophecy of Apollo that he will come to rest on that ground.By that time, Eteocles, the younger son of Oedipus, had overthrown Polynices to rule the city of Thebes. As a little description of Polynices, he was the older son of Oedipus and the twin brother of Eteocles who want to reconcile with his father for a selfish reason.He compared himself with his father which he considered as an outcast. Polynices attacked his brother in troops who is now under the rule of Creon, the brother –in- law of Oedipus. There is a prophecy which was known by Creon and Oedispus’ sons, that the place where Oedipus body will be buried will bring fortune to the city.Since they already knew about what’s going to happen, Polynices as well as Creon decided to go to Oedipus and take him back with the same reason of getting him in their custody and bury his body in their kingdom. However, Oedipus swears that he won’t give his two sons any support because they had done nothing to   he will never give his support to either of his sons, for they did nothing to prevent his exile years ago.By that time, Oedipus also called King Theseus and he arrived he pitied Oedipus because of the fate that has happened to him. Oedipus asked Theseus to keep him in Athens until the day he dies and at the same time he warned him by doing this favor. Without any hesitations and not thinking twice, Theseus accepted the favor and Oedipus promised him that the city will receive great blessings once his body will be buried in Colonus.Creon wants to seize Oedipus but because he knew that he can’t do that, he kidnapped Antigone and Ismene. Theseus promised that he will get oedipis’ daughters back.   Creon threatened to start war and used the two daughters as hostage, but then the king of Athenian drived Creon off, and soon freed Antigone and Ismene.Soon after Creon left, Polynices appeared, and he asked for his father’s favor to be in his custody. Since Oedipus gained his trust to Theseus he asked him to drive Polynices away, but Polynices wanted to explain his side that he did not condone his exile and the reason why the men of Thebes turned against him was because of his brother Eteocles.The worst thing that happened to Polynices aside from not winning his father back was the curse that his father gave him (Lines 269-576). Polynices asked his sisters support to give him a good burial after he dies as what the curse of father uttered.Suddenly, Oedipus hears a terrible thunder and declares that the time of his death has come.   Oedipus prepared for his death as he led Theseus, Ismene, and Antigone into a hidden part of the grave where he would lay to rest. The on witness to the death of Oedipus was Theseus and before he died, Theseus carried certain rites on the body of Oedipus so he received a divine protection to Athenes.Oedipus told Theseus that he must not reveal the spot where his body was placed and in order for the city to be safe for the next generation to come, he must pass it to his son when he dies and pass it to his son at his own death. When Oedipus finally died, Theseus took his daughter to their fathers’ grave.In giving my own view about who should really have the chance to be given the protection for either of the two cities, I would say that it should really be Athens. It is because as I am looking in Oedipus perspective; he has the will to choose to whom he will give his protection.There are several reasons why his decision was the right thing to do: First, when the time that he has planned to exile himself from the city of Thebes, his sons especially Polynices who is the eldest, did not even show any ability to stop his father from exiling himself and wander outside the city of Thebes. Greediness has been seen in the character of Polynices as well as with Creon and Eteocles.Polynices had the chance of getting the protection of his father’s corpse however, because of his self-serving reason, he disregarded his fate. He made a vision of invading Thebes and because his father knew his plans, he unfortunately cursed his son, which had caused his death. The other reason was that during that time, Oedipus already believed in the prediction of the oracles since his identity has been revealed and the prophecy had come to pass. He remembered that his prophecy was to die in the near the city gate located in Athenes is located.The third reason why his body stay in Athens is because, he should leave his bad memories in Thebes, where his prophecy had all started, which all draws back from his father’s oracle, Laius was murdered, Thebes was plagued by Sphinx, Oedipus became the king but then he turned to be the queen’s own son, famine came, Oedipus become blinded and soon exiled and finally her wife hangs herself;.Several memories which led to his suffering came ultimately from Thebes. And finally, the king of Athenes, Theseus, had shown his humbleness and kindness to Oedipus who asked for his help and gratefully accepted the favor of keeping him inside the city until he dies, although Oedipus warned him about a possible venge ance of the other city.

Mktg 2202 Midterm Review

Chp 1 * The promotional mix * Advertising * Sales Promotion * Public Relations * Direct Marketing * internet marketing * personal selling Chp 3 * Consumer Decision Making Decision Stage| Psychological Process| Need Recognition| Motivation| Information Search| Perception| Alternative Evaluation| Attitude Formation| Purchase Decision| Integration| Postpurchase Evaluation| Learning| * Target Market and Target Audience * Target Market * The group of consumers toward which an overall marketing program is directed. * Target Audience * A group of consumers within the target market for which the advertising campaign is directed. Target audience options: rossiter and percy perspective * Brand loyal customers regularly buy the firm’s product * Favourable brand switchers buy focal brand but also buy others * Non-customers * New catergory users customers not purchasing within a product category * Other brand switchers not consistently purchasing focal brand * Other brand loyals loyal to a nother brand Chp4 * The communications processFeedback Feedback Response Response decoding decoding Encoding Encoding Receiver Receiver Channel Message Channel Message Source/Sender Source/Sender chp4 1.Traditional Models a. Aida b. Hierarchy of effects c. Innovation adoption model d. Information processing model 2. Response process models e. Standard learning model > learn/feel/do f. Dissonance/attribution model >do/ feel/learn g. Low involvement model>learn/ do/ feel 3. Cognitive reponse models h. Cognitive response approach-message/source/ad i. Elaboration likelihood model-central/peripheral Chp 5 * Dagmar Definition of Objectives * Target Audience * Benchmark and Degree of Change Sought * Specified Time period * Concrete, measurable tasks * What affects sales? * Technology * Competition * The economy Advertising and promotion * Product quality * Distribution * Price Chp 6 * Brand Strategy models * Salient Beliefs * Beliefs concerning specific attributes or benefits that are acti vated and form the basis of an attitude * Evolve over time * Differ across various segments * Brand positioning Strategy * Relates to the intended image of a product or brand relative to a competing brand for a give competitive space as defined by certain product market or category characteristics Chp7 * Source The person involved in communicating a marketing message, either directly or indirectly Direct Source| Indirect Source|A spokesperson who delivers a message or demonstrates a product or service| Doesn’t actually deliver a message| Andre Agassi endorsing head tennis rackets| Draws attention to or enhances the appearance of the ad| | A model| Seeking the major idea Seeking the major idea Chp 8 * Creative Execution Style * The way in which an advertising appeal is presented * Message Structure * The structure of a persuasive message can influence its effectiveness * Design Elements * The way in which components are place on the page or screen * Ad execution Techniques Str aight-sell / Factual| Animation|Scientific/technical evidence| Personality symbol| Demonstration| Imagery| Comparison| Dramatization| Slice of life| Humour| testimonial| | Chp9 * Marketing Testing Print Ads Post-test of Print Ads Post-test of Print Ads * Reasons for and against measuring effectiveness * Reasons to measure * Avoid costly mistakes * Evaluate Alternative Strategies * Increase Advertising Efficiency * Reasons Not to measure * Cost * Problems with Research * Disagreement on what to test * Objections of creative specialists Chp 10 * Media Tactics Decisions * Media Vehicle * Budget Adjustments * Blocking Chart * Media Strategy Decisions

E-Commerce Essay Example | Topics and Well Written Essays - 500 words

E-Commerce - Essay Example (b) If books can be downloaded online, how will Amazon's business change? And finally, (c) What do traditional stores have to gain from setting up an e-commerce side to complement their retail stores? Advantages and Disadvantages of Selling Books over the Internet According to Conner-Sax and Krol (1999), the advantages of buying books online are as follows: (a) buyers are able to select from a diverse range of options; (2) discounts are offered and easily availed; (3) books that need to be located could be sourced and information could be relayed to the buyers through email; (4) book reviews are available enabling readers to scan through the gist of the content; and (5) these are safe to purchase online in terms of product packaging and physical characteristics. On the other hand, the disadvantages of online purchases of books are: (a) the inability to pick up the actual book and scan through it; (b) shipping costs need to be paid; and (c) there is a waiting time before it can be use d. Effect of Online Books Downloading online books affects Amazon in terms of decline in the number of books sold or to be sold.

The Kyoto Protocol and climate change Essay Example | Topics and Well Written Essays - 2500 words

The Kyoto Protocol and climate change - Essay Example Global warming and Political climate Global warming is a phenomenon that occurs as a result of greenhouse gases (GHGs) averting thermal radiations from being reflected back to the space. (Wang and Wiser 2002). Coppock (1998, p.2) defines it as the increase in average global temperatures as a result of pumping CO2 into the atmosphere thus changing its temperature levels which in turn affect the water bodies such as oceans and seas leading to alteration of the Earth’s hydrologic cycle. The global warming not only creates fear to the planet’s residents because of rising global temperatures, (currently above 1Â ° C higher than 5 centuries ago) but also an increase in intensity of hydrologic cycles. This causes storms which are responsible to flooding that leads to destruction of farmlands, life and property (Painuly and Rowlands 2001). Generally global warming has more immediate consequences such as floods, rising global temperatures and far-reaching environmental, economi c and social impact that does not chose whether one nation is the main producer of emissions or not (Carr and Thomas 1998). The ecosystem, a natural sink( the uptake of greenhouse gas by forests, soil etc) is of paramount importance as the changes in climates may cause organisms of fresh water and wetlands to face new conditions due to higher temperatures and altered precipitation thus may have trouble producing enough organic sediments and root material that enable them to adjust. Contentious issues According to Schiermeir (2012 p.3), for the planet Earth to get rid of dangerous climate change, countries should limit global emissions to less than 2Â ° C above preindustrial levels, the EU’s threshold likely to prevent dangerous climate change. Further, he assert that to contain a... The Kyoto Protocol is seen by some researchers as a remarkable achievement in international affairs. The first it has put the world on the right path by bringing in the issues of climate change to the table so as the nations can chose to join the work force to regulate the emissions. The second it will leave a valuable legacy since it developed methodologies for reporting and verifying national greenhouse-gas emissions and land-use changes that will act as guide for future climate treaty as with any agreement containing specific quantified and legally binding commitments, issues of monitoring and compliance are central. Third, it has come with a way of trading carbon emissions through the EU’s Emission Trading Scheme among countries that face limits. Also through the Clean Development Mechanism (CDM) transactions, an establishment of market incentives is proposed for rich countries to get credits towards achieving their emissions’ targets by making cost-effective emissi ons cuts in poor. The CDM despite critics that it is plagued by bureaucracy, had an arm’s length investment worth almost U$100 billion supporting some 5000 CDM projects whose services range from provision of solar cookers to rural people, e.g. in China to supporting clean energy production projects such the 100-megawatt wind firm in Mexico.

Leasing Case Study Example | Topics and Well Written Essays - 500 words

Leasing - Case Study Example However, the disadvantage to leasing is that, if circumstances dictate that a business must change its operations significantly, it may be expensive or otherwise difficult to terminate a lease before the end of the term. (Wikipedia contributors 2006) For example, if Hasbro finds Maxie a failing project at the middle of the leasing term, it is expensive or difficult for Hasbro to terminate the lease. 8. At the end of the five year lease period, Hasbro would base two factors to determine their decision of whether or not to buy the machinery. The first factor is whether the "wear and tear" level of the machinery is more than or less than it should be as a five-year-old one. If it happens that the leased machinery is so "worn and torn" that it doesn't even worth $6,000 at the end of the lease, Hasbro would not buy it at the end of the lease definitely. The second factor is, considering the technological advancement within the five-year period, some more efficient machinery might have been produced. In this case, Hasbro would recalculate the profit and costs of purchasing a newer model before making their decision of whether or not to buy the machinery at the end of the lease.

Rehabilitation Essay Example | Topics and Well Written Essays - 750 words

Rehabilitation - Essay Example This paper also explores the roles that the general environment plays in the success of rehabilitation treatments, including the roles that family, friends and the general society play in rehabilitation. (NIH; Mayo Clinic Staff; McLellan et al.; WebMD; National Library of Medicine; World Health Organization). II. Discussion There is an element to different forms of dependencies and illnesses, such as drug dependence and alcohol dependence, that is chronic and not easily treatable, and this implies that in many cases the focus and commitment of patients undergoing rehabilitation play a role in treatment outcomes. That the dependencies and illnesses are chronic and long-term also implies that those who are being treated must match the interest and the dedication of those offering help. This might be where general society, friends and family may fall short, because of the costs and the emotional and psychological consistency that is required for patients to become better over time. This may also be why treatments sometimes fail, as evidenced by the relapses observed in the medical and academic literature. Some patients become better for a time in relapse cases, but they sooner or later go back to old habits, whether those be dependencies or psychological and emotional dysfunctions. The relapses may be partly due to the lack of dedication on the part of the patients. This is recognized to such an extent that relapses are included as a necessary component of rehabilitation programs, and relapses are considered in all-inclusive treatment protocols that take into consideration the willingness of the patients to be treated. Recognizing that relapses are common and that patient attitudes factor into the success or failure of treatments also is an admission that dependencies, emotional and physical traumas, and other conditions that require rehabilitation are complex, and that many factors need to be considered in devising rehabilitation treatments and protocols that wor k. The reality of relapses point to human factors and patient attitudes and inclinations as outlying factors that affect treatment outcomes (NIH; Mayo Clinic Staff; McLellan et al.; WebMD). To be sure, there are aspects of various illnesses, such as drug dependence and the emotional and psychological traumas experienced by soldiers returning from war, that are physiological, and that in a way those who are seeking rehabilitation are those who admit that they don’t have total control of their will. They easily succumb to the temptations of their addictions, for instance, or that they have no willpower to get out of the psychological and emotional traumas that haunt them in the case of soldiers returning from war. This is recognized, and the literature suggests that science and medicine have progressed over the years to provide medications and other related interventions that treat those physical dependencies and allow patients to get over the physical aspects of their conditio ns. On the other hand, even with some effective drugs and treatments, the literature also suggests that treatment success rates remain inconsistent and varying, again taking us back to discussions on just how much effect the individual will power of the patients have in the success

Undersatnding Media Essay Example | Topics and Well Written Essays - 1250 words

Undersatnding Media - Essay Example The feeling that prevails is that the media has crossed its boundaries and has now become a severe tool of mind destruction. There is evidence that the media in particular instances, have shaped information to create an intended attitude in the population, and hence influence their decision making process. In essence, the media does not utilize its power for the good cause, but just forms the public opinion for ones profits. This paper will analyse literature to identify evidence of public manipulation by the media. The media is a powerful tool that plays a key role in painting public images that conform to the information in their possession, or even to reflect their personal opinions on critical matters in the society. In many countries, the media is protected by law and it bears the absolute right to cover any form of information, and to relay it to the public in the way that they feel most appropriate. There has been a great struggle to improve media independence and to give it the right to criticise and comment on various issues affecting the public. For instance, in the United States, the First Amendment Act allows the media to cover all mannerism of information without any limitations from the state government (Smith, 2010). As Smith (2010) points out, the First Amendment Act has played a key role in empowering the media and that this freedom will have both positive and negative consequences. Today, although the press has become a necessary tool, it has suffered the abuse of being a mani pulative tool to benefit a few in the society. One positive impact of the media in the society today is provision of current and relevant information from all over the world through its various channels. With the proliferation of technology, the media has achieved effective information coverage and the ability to relay it even to the most remote locations of the world. According to Cammons and Parks (2004), information is

Thougt it Was Safer Than Starting His Own Business Case Study

Thougt it Was Safer Than Starting His Own Business - Case Study Example Secondly, since he rose through the ranks, having retired as a senior execute from the previous firm makes Fred highly skilled in terms of possessing the knowledge, abilities and skills needed to operate a franchise within the same industry. However, there is disparity in the specific service offered by the previous organization he was employed with (automotive parts) and that of his franchise (car repair). Therefore, in terms of having direct and previous experience on operating a car repair business, Fred seemed to start as a neophyte in this kind of business endeavor. 2. Evaluate Fred’s misconceptions about being a franchisee. Speculate how common these misconceptions may be for all new franchisees. As indicated in the case facts, Fred perceived that there were apparent misconceptions in terms of â€Å"being his own boss and running his own company† (The Franchise Handbook, 2000, par. 5). According to Gappa (2012), â€Å"there are many misconceptions about franchising, but probably the most widely held is that you as a franchisee are "buying a franchise." In reality you are investing your assets in a system to utilize the brand name, operating system and ongoing support. You and everyone in the system are licensed to use the brand name and operating system† (Gappa, 2012, par. 5). ... red’s assertion that one of the misconceptions of franchising is thinking that when one enters into a franchising agreement, the franchisee would be his own boss and would run his own company. As a franchise, all the terms of the franchisor would be followed and adhered to. Likewise, it was emphasized that â€Å"as a franchisee you own the assets of your company, which you have chosen to invest in someone else's brand and operating system and ongoing support. You own the assets of your company, but you are licensed to operate someone else's business system† (Gappa, 2012, par. 11). It could be therefore common for new franchisees to assume that by entering into a franchise agreement, the new venture would give one the opportunity to own a business and be one’s own boss – since one would invest considerable amount of funds that could be parallel with investing on establishing a practically new business venture. The only difference in franchising is that one opted to invest in a previously established business with previously established historical performance to gauge customer’s response to the product (or service) and therefore provide a plus factor in terms of image, core competence and competitive advantage. 3. Suggest what Fred could have done differently to be better informed and advise Fred on action he can or should take now knowing his situation. For new entrepreneurs and business practitioners who are thinking of starting a new business venture or opting to enter into a franchising agreement, to be better informed, there must have been a more comprehensive and extensive research undertaken on the alternative courses of action: to establish a new business venture or to enter into a franchising agreement. There are advantages and disadvantages to both

Nus 170 assignment 1 zhong Example | Topics and Well Written Essays - 750 words

Nus 170 1 zhong - Assignment Example Jack does not consume any whole grains contrary to the requirements of the dietary table at > 5 OZ while he is over consuming on refined grains at 8 OZ. On vegetables, jack doesn’t consume any contrary to the dietary requirements of 3.5 cups while he consumes  ¼ cup dairy which is below the bar set by the dietary table of 3 cups. Fruit consumption is insignificant as he does not consume any in contrary to dietary requirements of 2  ½ cups. Generally, jack’s consumption does not conform to the dietary table requirements as most food groups are under consumed as compared to is required to be consumed. Jack under consumes 73.63% of all the foods groups. He is not keen in keeping the dietary requirements and this is hazardous to the body health. He efficiently utilizes 21.05% of the food groups while he over utilizes 5.32% of the food groups. It is alarming in the case that jack does not put into consideration health issues arising from food consumption as the report shows some instances where food group consumption is close to zero and indication of not taking serious his set targets. (5pts) Jack has been experiencing symptoms of GERD lately. He would like to try some dietary solutions. In addition to the above, using your textbook as a reference, write a brief dietary recommendation for Jack that may alleviate his GERD symptoms. Use your textbook for guidance, write at least 200 words and be specific. Gastro esophageal reflux disease is as a result of a defect in the relaxation of lower esophageal sphincter that allows contents of the stomach to jump back to the lining of the esophagus that is unprotected. This is brought about by the consumption of oily and spicy foods, onions, chocolate, caffeine and carbonated beverages. Jack should opt to taking tea instead of coffee to reduce the caffeine content in the body and at the same time avoid carbonated beverages

Epistemology - Doubt Essay Example for Free

Epistemology Doubt Essay Being certain about something can sometimes be misleading or misunderstood. You either assure certainty or question doubt. You can easily be a cocky football player, think you have the best team, and go into the game knowing you’re going to win and have no doubt that the other team is better than you, but end up losing. But as soon as you have doubt and get intimidated by the other team you instantly try your best to win the game, no matter the obstacles and challenges you go through and prove to the other team you’re better. Yes, it’s true that when you are certain about things faith and arrogance takes over and leads us to become acknowledged or at the top. But why would someone great and successful ever experience doubt? In society we have to know what we want to accomplish and how we want to get it done. One can be doubtful on being able to attain the dreams, discoveries, and challenges that come towards our life. But in the positive, a lot of the times you doubt your self so you can have the ability to push yourself to do bigger and better things. For example, you can surely take a test in class and think it’s easy and be certain that you did really well on it. But, there is always that doubt that you didn’t do well because you didn’t study or weren’t well prepared for this test. When you know something you not only have an opinion, but that opinion is true. We cant just say because we believe something, it is certain. Although everything we know is also certain, not everything we think is certain is known. A person can be certain about something that is true but in fact is, he can be wrong about it. Certainty and doubt go hand in hand because too much certainty can make a person close-minded and ignorant. Not willing to accept facts based on illogical connections to the opinions of others that have an influence strong enough to cause an irrational mental model of what is acceptable to base future opinions on and this leads to decision making that does not follow logic, but rather a misguided, irrational and closed minded. It is highly important for certainty and doubt to coexist and interact with each other to keep us in reality. Sure enough, certainty can help us to accomplish what we want to. But doubt helps us visualize limits and know how much of something we need to accomplish. Everyday I go through doubts. I doubt I’m going to finish this essay, I doubt I’m going to make it through another day of school, I doubt I’ll be able to pay my phone bill before this week, but at least I’m certain about when I come back from New Orleans this weekend I’ll be more than broke. But we as humans are made to accomplish and succeed. Giving up is not an option; more like doubting yourself isn’t. But with certainty helps us find what we really want to get done. Like this essay for example, It might not be the best in my class, (doubt) but I know I did well enough to get through my goal for this semester, which is getting a eighty or higher in all my essays for AP English (certainty).

Contemporary Canadian Business Law Essay Example for Free

Contemporary Canadian Business Law Essay A minor named Alice entered into a contract with Silver Flatware Ltd. for purchasing silverware on a long-term credit contract. The goods was delivered but the payment was not yet been fully made by Alice. Before she attain the age of majority, Alice repudiated the contract and refused to return the silverware. The company demanded a return of the silverware and refused to refund. The company sued Alice for the balance of purchase price. The legal issues in this case are whether Alice has the legal capacity to the contract and whether Alice has the right to repudiate the contract. If the second question is answered affirmative, what the effect of repudiation will occur in this case? Should Alice return the silverware and should she be liable to the lost of teaspoons? Finally, should the Silver Flatware Ltd. Refund the money had been paid by Alice? The plaintiff’s argument would be that the defendant must return the goods if she wants to repudiate the contract. The lost of teaspoons should be counted as damage to the goods and the plaintiff is entitled to recover the loss by charging compensation from the defendant. The defendant’s argument would be that she has the right to repudiate the contract since she was a minor while entering into the contract and she repudiated the contract before her attaining of the age of majority. The defendant has the option to repudiate the contract because the contract has not been fully performed and it was signed for purchasing non-necessary goods. The defendant was entitled to a return of the payment as she was a minor at the time she entered into the contract. The defendant was not liable to the lost of teaspoons since it was not a direct result of the minor’s deliberate act and it was not recoverable by the merchant. In my opinion, the probable decision of the court would be that the defendant must return the goods and the plaintiff must refund all the monies paid by the defendant. The defendant must return the goods before the plaintiff is obliged to return the monies paid. The defendant is not liable to the lost parts of the goods. The reasons for the probable decisions are as follows. Firstly, public policy dictates that minors should not be bound by their promises. The defendant did not have the legal capacity to a contract since she entered into the contract and repudiated the contract before her attaining of the age of majority. Secondly, the contract has not been fully performed as the defendant has not made full payment of the goods, so the contract is voidable at the defendant’s option. Thirdly, the goods purchased was a non-necessary goods since the silverwork is commonly considered as luxury but not necessary. Therefore, the plaintiff is not liable on such contract. According to the reasons stated above, the defendant who is a minor has the right to repudiate the contract at any time and at her option, for the reason of the contract has not been fully performed and it was for purchasing non-necessary goods. Additionally, once the contract has been repudiated, the minor is entitled to a return of any deposit paid to the adult contractor. Since the minor has purchased the goods on credit and taken delivery, the minor must return the goods before the merchant is obliged to return any monies paid. Finally, the loss of loosing teaspoons is not recoverable by the merchant because there is no evidence provided to proof that the loss is a direct result of the minor’s deliberate act.

Analysis of Section 14, Hindu Succession Act, 1956

Analysis of Section 14, Hindu Succession Act, 1956 STATEMENT OF PROBLEM Section 14 talks about property possessed by a Hindu female to be her absolute property, whether acquired before of after the commencement of the Hindu Succession Act, 1956. She will hold the property as an absolute, full owner and not as a limited owner. The section empowers the Hindu female to exercise her rights over her property in an absolute manner. Section 14 is the most significant provision in the Hindu Succession Act. METHODOLOGY AND SCOPE OF THE PROJECT The methodology is doctrinal. The sources used in this project are secondary sources in form of books. Primary sources are the case laws. In this project, we have discussed the object and scope of section 14. The position when alienation is done by a woman who is a limited owner and re-conveyance of the property to the limited owner by the alienee of the property alienated by her before the commencement of this Act, have also been discussed. The project is concluded spelling out the impact of section 14 on Stridhana. INTRODUCTION Prior to 1956, two kinds of properties were recognized by Hindu texts and writings with respect to women – Stridhana and non-Stridhana properties. Stridhana Property It occupies a prominent place in the Sanskrit law books that had been written in ancient India. Etymologically, Stridhana means female’s property. It includes gifts given to her at the time of marriage. On the subject of ownership of Sridhana property, a number of views existed. Doctrinal Diversity existed on the subject and these divergent outlooks only added to the difficulties surrounding the meaning of the term. The result was that, a term not difficult to understand in its etymological sense came to be understood in a narrow and limited connotation.[1] Stridhana is the property over which a woman has absolute right. A Stridhana property has two important characteristics- She could dispose it off as per her sweet will in whatsoever manner; Its her exclusive and absolute property and would devolve upon her heir. By virtue of Stridhana she would be a fresh stock of descent and her property will not go back to the reversioners. Non – Stridhana Property The woman at her wish could not dispose off this property. It could not go to her heirs at her death but would go back to the reversioners. This property is called woman’s estate or a widow’s estate. Under the classical law, non-Stridhana property was property acquired by her in any way. But Stridhana property was in form of gifts at the time of her wedding. With respect to woman’s estate, she was not a fresh stock of descent. She had limited interests. Though she could enjoy the property during her lifetime, she had limited rights over it. She could not alienate the property at her own sweet will nor could dispose it off. It is a limited estate. When the woman’s limited estate expires upon her death it would revert back to the reversioners that were the heirs of the last male holder of the property. In her lifetime, she had an ownership, title and interest in the property but it was limited. So, absolute rights lacked. Limited estate entails two limitations: No alienation or disposal of the property at woman’s own discretion; No creation of fresh stock of descent. Under very special circumstances, a woman could alienate her limited estate: Legal necessity (that is, for her own need and for the need of the dependants of the last owner); For the benefit of estate, and; For the discharge of indispensable duties (such as marriage of daughters, funeral rites of her husband, his shradha and gifts to brahmans for the salvation of his soul, etc.) Hindu women have always suffered with respect to property rights. She had an absolute right over the Stridhana but with respect to non-Stridhana property her interests were not absolute in nature. Though she had maintenance rights; recognized by law as moral, spiritual, legal and absolute right, but not beyond that. Section 14 brought about revolutionary changes in the law of succession with regard to Hindu females. Section 14 has converted existing woman’s estates into full estates. SECTION 14 Property of a female Hindu to be her absolute property. Any property possessed by a female Hindu, whether acquired before or after the commencement of this Act, shall be held by her as full owner thereof and not as a limited owner. Explanation: In this sub-section, â€Å"property† includes both movable and immovable property acquired by a female Hindu by inheritance or devise, or at a partition, or in lieu of maintenance or arrears of maintenance, or by gift from any person, whether a relative or not, before, at or after her marriage, or by her own skill or exertion, or by purchase or by prescription, or in any other manner whatsoever, and also any such property held by her as Stridhana immediately before the commencement of this Act. Nothing contained in sub-section (1) shall apply to any property acquired by way of gift or under a will or any other instrument or under a decree or order of a civil court or under an award where the terms of the gift, will or other instrument or the decree, order or award prescribe a restricted estate in such property. SCOPE AND AMBIT Section 14(1) is partly prospective and partly retrospective. Prospective operation is that limited interest enlarges only in 1956 and after it. With respect to acquisition of property, there is retrospective operation. â€Å"Any property possessed by a female Hindu, whether acquired before or after the commencement of this Act, shall be held by her as full owner thereof and not as a limited owner.† The rule laid down under section 14(1) has a wide and extensive application and has to be read in a comprehensive manner. If a woman had a limited interest in any estate, as soon as this Act comes into force, the limited estate enlarges to absolute interest. She has full ownership of property acquired before or after 1956. Section 14(1) is an enabling clause; limited estate converts into absolute one. The object of sub-section (2) of section 14 is to make it clear that restricted estate can even after commencement of Act come into existence in case of interest of property given to a female Hindu, by operation of transaction inter vivos, by testamentary disposition, by decree or order of civil court under an award. Any such restricted estate created prior to the commencement of the Act will not be enlarged into full ownership by operation of sub-section (1) if the gift, will, other instrument, decree, order or award had prescribed a restricted estate. It has been held by Supreme Court that this sub-s (2) must be read only as a proviso or exception to sub-s (1).[2] â€Å"POSSESSION† Under Section 14, possession implies a lawful and legal possession or title or ownership. Hence, possession here implies ownership or title. There is the widest possible interpretation to this term. In 1956, this Act came into force and irrespective of whether she had actual possession or not, he rights were absolute. In 1959, in the case Gummalapura Kothuruswami v. Setra Veeravva[3], the word possession was interpreted. Court said here that â€Å"possession in section 14 is used in a broad sense†¦possession may be actual or constructive†¦Ã¢â‚¬  In 2002, in the case Muthuswami v. Angamal, distinction between legal and actual possession was laid down. Under Section 14(1), it is the legal possession that is important. It is not the possession in its narrow sense but the broadest. There must be a legal possession though there is not any actual possession. Under Section 14 (1) possession must be lawful and legal. Where a woman has lost possession of property before commencement of Hindu Succession Act, 1956, she is not entitled to avail benefits of Section 14(1). ALIENATION OF THE LIMITED ESTATE BY THE LIMITED OWNER BEFORE COMMENCEMENT OF ACT Before 1956, A Hindu female had a limited estate. There was no alienation at her sweet will. Where a Hindu woman makes an unauthorized alienation before 1956, she loses possession over that property, she is not entitled to benefits of Section 14(1). The alienee, even he or she cannot avail Section 14(1). Now the possession of property does not allow alienee to avail this subsection. To avail benefits of Section 14(1), the possession must be a legal possession. The alienee here cannot avail provision of Section 14 because it was the widow who made the alienation. Purpose of section 14 is to ameliorate the position of widow and not the alienee. Both the woman and the alienee are devoid of the benefit of s.14 (1) and the third party, i.e. the reversioners will be benefited. Where alienation is unauthorized reversioners can always challenge. There was a prospective abolition of reversioners after 1956. But reversioners do exist after 1956. On the death of the female owner the estate reverts to the heir or the heirs of the last owner as if the latter died when the limited estate ceased. Such heirs may be male or female known as reversioners. So long as the estate endures there are no reversioners though there is always a presumptive reversioner who has only a spes successionis in the lifetime of the widow. It is their vested interest. The property of the female devolves on the reversioners only when her estate terminates on her death. REMEDIES WITH THE REVERSIONERS They can file a suit in the court for a ‘declaratory decree’ under which the reversionary rights are protected. So despite unauthorized alienation, their reversionary rights are secure. They can demand from the court during the lifetime of the widow, that estate of the widow must be protected from damage or waste. But reversioners cannot bring any injunction to refrain a widow from making an unauthorized alienation. When a Hindu widow makes an unauthorized alienation, it is binding upon her and not on the reversioners. Estate is in favour of the widow or the alienor; it is binding upon her. Now alienee is entitled to all the rights which alienor was enjoying by alienation. But alienee gets a limited title. After unauthorized alienation, the limited estate has passed to the alienee – who has a limited interest in it. Because a Hindu woman cannot convey a better title than what she had, the alienee will also have a limited interest in the estate. When the alienor dies, i.e. the widow, the role of reversioners accrues. In the case of Kalawati Bai v. Soirya Bai [4], a Hindu female had inherited property from her husband by way of gift. In 1954, she gifted entire property to one of her two daughters. In 1968, the Hindu widow died and donee daughter, in whose favour the gift was made, took possession of the property. The second daughter objected this possession arguing that alienation was an unauthorized alienation. Since, the alienation itself is unauthorized, donee daughter does not have any right to possess the property. It was held that the other daughter would get half of the share from the entire property. After the death of the widow, the property goes back to reversioners, i.e. the heirs of the last male holder of the property. After widow’s death it will be presumed that her husband had died too. Since in 1968, the Act came into force; the two daughters will get equal half shares. RECONVEYANCE TO THE LIMITED OWNER BY THE ALIENEE OF THE PROPERTY, ALIENATED BY HER BEFORE THE ACT CAME INTO FORCE A rather unusual situation arises where an alienee from a limited owner, for instance a widow, re-conveys the property to the widow in consequence of a challenge by the reversioners or after reversioners obtain the decree declaring that the alienation would not bind the reversioners after the death of the widow.[5] The view has been taken that the widow would become the absolute owner of the property by operation of this section even though re-conveyance might have taken place after the Act came into operation.[6] In the case of Daya Singh v. Dhan kaur [7], A Hindu male died in 1933 and his widow inherited his property as a limited owner. After two months she gifted this limited estate of hers to her daughter Dhan Kaur. Daya singh, who was the brother of the deceased male, objected to the alienation made by the widow and filed a suit in the court. The suit was decreed in his favour. In the mean time, Act of 1956 was passed and the property got re-conveyed back to the widow. She then again made a second gift to Dhan Kaur. The widow died in 1963. The reversioners wanted to exercise their rights and challenged the validity of the second gift. Their contention was that the widow has already lost possession of the limited estate before 1956 while making first gift. But the court rejected the contention. It was held that reversioners in the lifetime of the widow have a mere right to succeed. Post 1956, when same property was re-conveyed back to the widow, it cures the defect in it and she becomes a full and absolute owner of the property. Her limited estate enlarges into a full estate. She then has every right to alienate it. OBSERVATION Absolute power of alienation was not regarded, in case of a female owner, as a necessary association to the right to hold and enjoy property and it was only in case of property acquired by her from particular sources that she had full dominion over it. The restriction imposed upon proprietary rights of a woman by Hindu Law depended on her status as a maiden, as a married woman and as a widow. They also depended on the source and nature of the property. The Act overrides the old law on the subject of Stridhana in respect of all property possessed by a female, whether acquired by her before or after the commencement of the Act and this section declares that all such property shall be held by her as the full owner. The Act confers full heritable capacity on the female heir and this section dispenses with the traditional limitations on the powers of a female Hindu to hold and transmit property. In Erumma v. Veeruppana[8], the Supreme Court examined the ambit and object of this section and observed: â€Å"The property possessed by a female Hindu, as contemplated in the section, is clearly property to which she has acquired some kind of title, whether before or after the commencement of the Act. It may be noticed that the Explanation to s. 14(1) sets outs the various modes of acquisition of the property by a female Hindu and indicates that the section applies only to the property to which female Hindu has acquired some kind of title, however restricted the nature of her interest may be. The words ‘as full owner thereof and not as a limited owner’ in the last portion of sub-section (1) of the section clearly suggest that the legislature intended that the limited ownership. In other words ownership of a Hindu female should be changed into a full ownership. In other words, s. 14(1) of the act contemplates that a Hindu female, who, in the absence of this provision, would have been limited owner of the property, will now become full owner of the same by virtue of this se ction. The object of this section is to extinguish the estate called â€Å"limited estate’ or ‘widow’s estate’ in Hindu Law and to make a Hindu woman, who under the old law would have been only a limited owner, a full owner of the property with all the powers of disposition and to make the estate heritable by her own heirs and not revertible to the heirs of the last male holder†¦. It does not in any way confer a title on the female Hindu where she did not in face possess any vestige or title.† The trend of more recent decisions of the Supreme Court has been to lay stress on the Explanation to sub-section (1). In one such decision, the Supreme Court adopted the approach of giving ‘a most expansive interpretation’ to the sub-section with a view to advance the social purpose of the legislation, which is to bring about a change in the social and economic position of women.[9] CONCLUSION The effect of the rule laid down in this section is to abrogate the rigid provisions against the proprietary rights of females and to recognize her status as the independent and absolute owner of the property. Section 14 is acting as a piece of social legislation promoting gender justice and equality between Hindu males and females. It is a revolutionary provision. Section 14 abolishes various kinds of Stridhana and property of every kind possessed by a Hindu female howsoever acquired and whether once acquired becomes now her absolute property. She will hold the property as an absolute, full owner and not as a limited owner. The section empowers the Hindu female to exercise her rights over her property in an absolute manner. The limited estate has been abolished and has been enlarged into the status of a full estate. Now the estate after a widow’s death goes to her heirs and not to the heirs of the last male holder of the estate. Section 14 is thus the most significant provision in the Hindu Succession Act. REFERENCES Books: Mayne’s Treatise on Hindu Law and Usage, 15th Ed., Bharat Lawhouse, 2006 Mitra, S.K., Mitra on Hindu Law, 2nd Ed., Orient Publishing Company, 2006 Desai, S.A., Mulla’s Hindu Law, Vol. 2, 19th Ed., LexisNexis Butterworths, 2006 Paras Diwan, â€Å"Family Law†, Allahabad Law Agency, Faridabad, (7th Edn., 2005). Mulla, â€Å"Principle of Hindu Law† Vol.II, in S.A. Desai Ed., Lexis Nexis Butterwoths, New Delhi, (19th Edn., 2005). Werner F. Menski, â€Å"Hindu Law: Beyond Tradition and Modernity†, Oxford University Press, New Delhi, 2003 Dr U.P.D. Kesari, â€Å"Modern Hindu Law†, Central Law Publications, 5th Edition 2006 Dr. N Maheswara Swamy, Hindu Law, ALT Publications, Hyderabad, 2011 A.C.Gupte, Hindu Law, Premier Publishing Company, Kolkata, 2005 S.A.Kader, Hindu Succession Act 1956, Eastern Law House, new Delhi, 2006 Legislations: The Hindu Succession Act, 1956 1 Section 14, Hindu Succession Act, 1956 | [1] Mulla, Hindu Law, Vol.2, 19th Ed., LexisNexis Butterworths, 2005, P.378 [2] Supra 1 [3] AIR 1959 SC 577 [4] AIR 1991 SC 1581 [5] Mulla, Hindu Law, Vol.2, 19th Ed., LexisNexis Butterworths, 2005, P.383 [6] Jagat Singh v. Teja Singh, AIR 1970 PH 309 (FB) [7] AIR 1974 SC 665 [8] AIR 1966 SC 1879 [9] Vaddeboyina Tulsamma v. Seshi Reddy, AIR 1997 SC 1944